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Looks at the product in an offline store, and orders delivery through the marketplace. Therefore, companies collect customer information from various sources into a personal digital customer profile. To do this, you need to use an end-to-end analytics system in marketing. Statistics: the number of sales from companies that conduct omnichannel marketing is - times higher, according to a Deloitte study. According to McKinsey, the average bill of consumers who were caught up with digital advertising after visiting an offline store was % higher.The leaders in the implementation of omnichannel are retail and seo expate bd e-commerce, but insurance, the financial sector, and medicine are also adherents of this approach. Short videos Over the past year, short videos (up to . minutes) have gained enormous popularity. This format is available in various variants on all platforms. Reels are one of the two most effective promotional methods for Instagram* in Russia, VK Clips are also very popular: according to VKontakte.
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More than % of their users express their feelings through short vertical videos. The most popular topics are humor, animals and romance. Video messages (“circles”) on Telegram also receive a lot of views. Don't discount TikTok and Pinterest, Facebook* and YouTube Shorts. Short videos have the highest ROI of all SMM strategies: % (Business Community study). When choosing between text and a short video, % of executives choose the latter when they want to communicate something to their colleagues.
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